Our Results
Influencer & Experiential
Challenge
Inspire respected bartenders throughout the country to begin suggesting Wild Turkey to their patrons, overcoming the stigma that Wild Turkey is a “harsh” whiskey.
Solution
Invite small groups of bartenders throughout the year to “glamp” on the distillery grounds. Spend the entire day with the Master Distillers, going through the entire process, from the story of the brand to the barrel and grains, to the liquid and tasting. Finished off by an outdoor dinner overlooking the valley, we drank bourbon freshly “thieved” from aging barrels selected by the Master Distillers.
Results
Since 2014, this event has continued to bring bartenders together, creating lifelong bonds between them and the Wild Turkey brand.
Rebrand & Content
Challenge
Cabo was in need of a serious overhaul, attempting to distance itself from Sammy Hagar while staying “unpretentious” at a higher price point and quality.
Solution
We were the first tequila brand to enter the BBQ space, working with influencers like Myron Mixon and Dr. BBQ. Through video and social content, we inspired a specific segment of casual tequila drinkers to choose Cabo as the brand that aligned with their values.
Who says you have to drink beer by the grill? How about a Caborita while picking up invaluable tips from the nation’s top BBQ experts?
Results
1st Year: Over 3 million video views
20,000+ drink & meat samples
23.5 viewable impressions
31% increase Facebook fans
13.1% increase Twitter followers
152.3% more Instagram followers
85.5% more YouTube followers
The campaign started in 2014 and is still going strong today. Watch the video
Audit & Optimization
Challenge
A life science corporation was spending 20% of their time pulling their media performance data into Excel spreadsheets and manually creating charts for their leadership team.
Solution
BCM worked closely with the team to create custom dashboards that visualized all their marketing data into one interactive view, including digital and social media performance, website data, email, trade shows, PR, and CRM reports.
Results
Reduced data collection from 20%/week to 2%
More time available to optimize media led to:
7% to 26% increase in conversion rate
Go-To-Market & Growth
Challenge
A food tech startup needed to build awareness and prove traction to investors. They were having difficulty converting on their site and needed to test usability and messaging.
Solution
BCM developed a focused digital media campaign using Hubspot landing pages that allowed us to test messaging and quickly optimize media channels based on conversion data.
Results
Conversion rate rose from 0.3% to 4.1%
CPA decreased from $198 to $22
Identified the geo-markets with the highest conversion rate and lowest CPA.
Identified the highest-performing media channels and most effective messaging.
Paid Growth
Challenge
A university in the St. Louis metro region with over a dozen satellite campuses and traditional and online programs asked BCM to audit their previous year’s digital campaigns. We discovered a waste of $37,000 in inefficient spending coupled with a low conversion rate at an unfavorable cost-per-acquisition.
Solution
BCM implemented a targeted strategy based on multiple personas for each graduate program and placed media on channels based on their target audiences. Enhanced tracking was implemented to precisely report the return on their ad spend for each program and persona.
Results
In 3 Months: CPC fell from $4.41 to $1.94
In 6 Months: CPA fell from $42 to $20
