The agency for startups, emerging products, & challenger brands.
We simplify your marketing with a lean approach, amplify your brand with highly targeted execution, and help you intelligently scale.
Bar Chord MKTG is a lean and flexible growth marketing agency focused on maximizing budgets to achieve the greatest results.
As your strategic partner, we help you discover the right message, audience, and channels that allow them to scale intentionally and with intelligence.
Our agile team provides a full marketing approach with strategy, positioning, creative, execution, media management, optimization, and data visualization. Let’s connect!
Why work with us?
Our Approach
Simplify.
From positioning your brand to auditing your current strategies, we make complicated marketing problems easy to understand. Based on data and through a collaborative process, we define the best path forward.
Amplify.
We craft, target, and execute campaigns that deliver impactful messages, resonating with the right people, in the right arenas. We connect you to consumers who become your evangelists, in turn, broadcasting your message to their networks.
Scale.
Growth is everything. As you scale, we have processes and practices that scale with you. We’re agile in pivoting to maximize results, and transparent in delivering meaningful data everyone can understand.
Creative Services
Brand Strategy & Positioning
From building and defining new brands, to auditing and repositioning existing brands, your brand has a unique story to tell. We’re here to tell it in the most effective possible way.
Copywriting
Our Co-Founder has more than two-decades worth of experience as a copywriter for some of the largest global brands. Rest assured, if you have a writing or communications need, we can handle that.
Creative Direction
Whether you need a fractional creative leader to move a project forward or full creative team to brainstorm and bring a campaign to life, we’re swift, talented, and ready to jump in.
Digital Services
Digital Media Strategy
The media plans we develop are always growth-forward. Our emphasis is quality over quantity, attracting highly engaged leads, who can turn into your most loyal customers and advocates.
Our lean and talented team can rapidly develop, execute, test, analyze, report, and optimize your marketing channels.
Marketing Audits
Our Co-Founder brings more than two-decades of digital expertise to the table. We start all our engagements with a holistic marketing audit. We analyze channels, geo-targets, demographics, messaging, and more to identify inefficiencies and devise a highly targeted plan that maximizes clients' media spend. Our goal is to increase conversion rates at a lower cost-per-conversion.
Data Visualization & Analysis
We build customized, beautiful, easy-to-understand media performance dashboards. We also incorporate key performance indicators, so you always have a holistic view of how all your marketing channels are performing together.
We love working with…
Good People, Fun Brands
Our clients are fun, innovative, and passionate about what they do. We work with people who care about the long-term, sustainable growth for their company and the communities that surround them.
Our Values
We want our clients to be a part of our process. To understand how we approach their brand strategy and the “why” of the execution.
We want to work with clients who share our values. If that’s you, let’s connect.
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We take the time to get to know you and your business. We put forth a hypothesis based on your needs and your customer needs.
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We let you know what is and isn't working within weeks, not months. Because we’re scrappy, you always have access to the top talent and the top talent are the ones working on your projects. Bonus: our clients have full access to all the backend systems from reporting to media to budget spends. You always know what’s going on behind the scenes.
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We rapidly test and iterate to make your budget efficient. We don't spray and pray that our execution will eventually work. We monitor, pivot, and optimize.
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We hone in on what can get the maximum results for our clients, using a lean budget and effective time management. We don’t waste time on useless meetings or chasing the latest fads. We rapidly test and iterate.
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We started our micro agency because the big firms have different priorities. We love doing the work and collaborating with clients, because at the end of the day, it’s the results and relationship that matters most.
Meet the Team
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Founder / Digital Growth Marketing
I'm a digital marketing strategist and growth marketer with more than 20 years of experience helping companies scale. I started my career working with Silicon Valley tech startups. Today I use a lean marketing methodology that tests and optimizes campaign performance, driven by real analytics and insights. My specialty is helping clients uncover the most efficient ways to generate qualified and highly engaged leads. I use data visualization dashboards that empower my clients to quickly understand the data and activate quickly on growth opportunities.
Connect with me on Linkedin!
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Founder / Creative Director
I'm a creative director and writer with more than two decades of experience, in both the ad agency and in-house worlds. I focus on simplifying marketing problems, and rallying behind core ideas that help build and intelligently promote brands. Many of my years have been spent working in the food and beverage industries, focused on digital, retail, branding, and experiential solutions.
Connect with me on LinkedIn!
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Partner / Digital Content Manager
I'm passionate about bringing a marketing strategy to life and analyzing the data throughout the campaign. Fun fact: I led a competitive marketing club to win 3 state pitch championships! My focus is leading the content strategy and execution for the paid and social side of our services, as well as assisting in the analysis and optimization of our clients’ performance marketing.
Connect with me on Linkedin!
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Strategic Partner / Growth Marketing
I’m a builder and connector with experience in marketing, innovation, and growth. I’m an operator who helps companies build from the ground up or reimagine their current businesses. I also help companies understand and implement the newest technologies to drive efficiencies and scale. My specialties are growth marketing strategies, team building, and uncovering new revenue lines.Connect with me on Linkedin!
Partner network
We have a network of strategic partners who bring a variety of talents and expertise to the table. Photographers, illustrators, PR, videographers … we know just the right person or team to bring into our project. And like us, they move quickly, so we can integrate resources at lightning speed.